Chief Editor
Atack moved from Canterbury to Wellington in 1886 where he became
General Manager of the United Press Association (later to become the New
Zealand Press Association), a position he was to occupy for a remarkable
and distinguished 44 years. These were serious years for New Zealand and
the world. Atack was responsible for bringing to New Zealanders news of
war, revolution, plague, disaster and tragedy including earthquakes,
eruptions, floods, shipwrecks and derailments.
Former NZPA Chairman Alan Burnet
recalled Atack as being "beyond a doubt a legend in his lifetime, he
steered the growing agency through long years of barely adequate financial
support with an austerity that belied his own humanity and
gentleness."
James Saunders, in his 1979 book
Dateline - NZPA The New Zealand Press Association, 1880-1980, has recorded that although Atack was
known affectionately to the staff
as the 'Old Man', he was regarded with somewhat less warmth by Press
Association agents who received very plainly expressed complaints about
their work.
"He arrived on the scene
at a most important time in UPA's early history - the period when the
association had to make its decisions on which service would continue to
supply cable news. And surely his directors had foreseen the need for
strong authority during the coming events when they decided to appoint
him to control their day-to-day affairs?
"That he remained in
office for 44 years despite his sometimes autocratic - some would say
irascible - mannerisms and moods was proof enough of his worth. He was a
man of action who knew that the first duty of a manager was to manage -
and not to ask his directors how he should do that."
The "Atackian
attacks", as they became known, were especially directed towards
military and government war censors who "took all the marrow out of a
war correspondents work." He exhibited a natural directness of
speech that lost nothing in transcription. Atack railed against the covert
manner in which New Zealand declared war on Germany in 1914; and against
censors who mined the harvest of news during the war for double meanings
including Caufield Cup results and Bank of England quotations.
During his tenure Atacks
precision with results was often directed towards the sports desk. James
Saunders again:
"Some of his choicest
phraseology was embodied in criticism of extensive reports of sport. As
a former Canterbury cricket and rugby union representative, he had a
particular dislike for technical weaknesses in reports of these sports.
If the bowling analysis did not tally with the cricket scores or if the
details of points scored in rugby union were not substantiated by the
total scores, it was an occasion for a characteristic explosion."
His correspondents were left in
no doubt as to the Atack style: "Brevity was not only the soul of wit
but the very heart of telegraphic economics."
Saunders records the temper of
the time:
"So far as the UPA was
concerned the 19th century went out without much clanging of cymbals or
sounding brass. In almost two decades it had achieved much. It now had a
sound and businesslike manager in Mr Atack, who could be relied on to
keep a watchdog eye on the Association's local affairs and overseas
involvements. And its membership now stood at about 56 subscribers, some
of the latest recruits being the Wairarapa Star, the Waikato
Argus, the Egmont Settler and the Egmont Post. And it
could expect more. It could face the new century with supreme
confidence."
In 1902 the UPA took the
momentous step and approved the purchase of one typewriter for the office.
William Atack is remembered by
his family as a precise and demanding man, character traits that suited
him to refereeing, but also saved his bacon on one occasion. During a
visit to San Francisco he wanted to post a letter and became annoyed at a
bellboy who wasnt sure what time the post went each day. Not wanting to
leave his precious correspondence in the care of the youth,
he left the hotel to post the letter himself. Several minutes later the
1906 San Francisco earthquake struck and he returned to the hotel a
short while later to find the place had been flattened.
Sports first whistle-blower
retired from the NZPA in 1930 aged 74, and died in 1946, aged 89.
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