For the Love of India

Bollywood heartthrob Shah Rukh Khan – recently hailed by Time magazine as the biggest superstar in the world, with an audience share of 3.6 billion people – launched Kevin’s Roberts’ book Lovemarks: The Future Beyond Brands at a glittering gala in Mumbai. After reading passages from the book, King Khan equated love with acting. ”Acting is all about magnanimity. It’s about giving, not taking. I have only one fundamental in life: that you can’t win an audience unless you give. And it has worked for me.” With French, Brazilian, Hungarian, Bulgarian, Chinese and Japanese editions in the works, Lovemarks is becoming one the most widely published books by a New Zealander. The HinduBusinessLine: “Kevin Roberts has authored a well-written, delightfully produced, eminently readable book. It makes a case for going into an emotional realm that transcends mere brands. A realm where emotion rules, and to quote a neurologist, “the essential difference between emotion and reason is that emotion leads to action while reason leads to conclusions.”