Savvy Marketing

Monkey Bay is officially the number one selling NZ Sauvignon Blanc in America. Released two years ago, Monkey Bay is an affiliate of the Nobilo Wine Group. Senior winemaker Alistair McIntosh cites a number of factors in the wine’s success; high quality grapes, a good price point, and top notch marketing courtesy of the eye catching brand label. “We are delighted with Monkey Bay’s success,” he says. “In fact, we are struggling to keep up with demand.”