Another Webby for Edge

Exponents Tourism NZ’s consumer website newzealand.com, designed by Shift, has won the Webby award for best tourism website in the world for a second time. Known as the Oscars of the internet, the Webbys are managed by the International Academy of Digital Arts and Sciences. Previous winners in the tourism section include the New York Times, Expedia and Lonely Planet. “Newzealand.com has won several NZ-based website awards in the past but a second Webby recognises the international calibre of their online work,” says Tourism Minister Damien O’Connor. “The tourism world is highly competitive, and this new award shows how sophisticated and cutting-edge NZ’s marketing is.”