Tourism NZ Gets Googled

Tourism NZ has teamed up with Google to develop its own official ‘layer’ on Google Earth, in a world first for a tourism authority. Google Earth is a searchable tool for geographic information that combines satellite imagery with 3D terrain and buildings. The 100% Pure New Zealand layer uses graphic illustrations to draw attention to visitor centres, points of interest and scenic highlights, all of which link to newzealand.com for further information. “The newzealand.com website will be linked from Google Earth’s New Zealand locations, so that people around the world will be able to access information about our country as never before,” said NZ tourism minister Damien O’Connor. Google Earth layers have previously been created for National Geographic, the United Nations Environmental Program and the Discovery Network.