Turn Disappointments of 2020 into Forest of Hope

To say 2020 has been a year full of disappointments is an understatement, but New Zealand is hoping to inspire some positivity for this coming year with its Forest of Hope campaign, Jessica Poitevien writes for Travel + Leisure.

From cancelled weddings and postponed holiday plans to job furloughs and more, Tourism New Zealand – who has teamed up with Trees That Count to plant in Queenstown and Northland – wants people from around the globe to share their misfortunes of 2020 online. For every disappointment shared, consumers are invited to put a positive spin on their situation by donating a tree in the Forest of Hope, Poitevien reports.

For Trees That Count CEO Adele Fitzpatrick, this campaign is also about more than just hope for the New Year.

“Our partnership with Tourism NZ will enable us to extend our optimism for the environment to audiences outside of New Zealand, with the message that native trees are part of our culture, wellbeing and future prosperity,” Fitzpatrick says.

Original article by Jessica Poitevien, Travel + Leisure, December 1, 2020.