Compelling Business Software

New Zealand-based small business accountancy software developer Xero has recently expanded its footprint to the United States. Business Insider reporter Ramon Ray talks to the president of the company’s American operations Jamie Sutherland. “Xero is first and foremost beautifully designed online software. I’ve seen many online applications and few are designed with the features and rich interface that make you think you are using a traditionally software, installed on your computer. Accountants will find Xero’s value proposition very compelling as Xero is not just giving them a product to resell but also a platform to run their accounting practice and better manage their small business customers.” Xero was founded in July 2006 by technology entrepreneur Rod Drury and specialist small business accountant Hamish Edwards.