Local Wineries Entice Chinese Market

New Zealand winemakers are preparing for a major push in China this month with their biggest-ever road show taking place in Hong Kong, Beijing and Shanghai. The New Zealand government and wine industry are planning a long-term strategy to build the presence of New Zealand wine in China over the next three to five years. New Zealand Winegrowers (NZW) market manager Asia Monty James said New Zealand winemakers had a clear understanding they would have a discerning market in China. “We are a boutique producer of premium and diverse wines,” James said. “Our wines are celebrated not for their volume of production but for their quality and character.” New Zealand wineries will also feature 120 wines at the Vinexpo Asia Pacific, one of the regions biggest wine and spirits exhibitions, from 29 May to 31 May.