New Zealand’s South Island Sees Tourism Boom Thanks to Instagram

“New Zealand’s South Island is an Instagrammer’s paradise, where no filters are necessary”, writes Laura Dannen Redman for  Condé Nast Traveler.

In 2015 New Zealand’s South Island saw a boom in tourism, which local tourism agencies credit to the photo-sharing platform Instagram.

Lake Wanaka Tourism regularly uses ‘influencers’ on Instagram to promote Wanaka as a destination to overseas travellers.

“I’ve been preaching the good word of the South Island since I did a hike through Fiordland and Mount Aspiring National Parks in December 2014. The three-day “tramp” along the Routeburn Track—one of New Zealand’s Great Walks—offered more than its share of moments that make you feel small or like you’re in Middle-earth,” according to Redman.

Over the year visitor numbers to Lake Wanaka were up 14 percent, 10 percent in Fiordland and 7 % in Queenstown and the South Island itself.

Article Source: Condé Nast Traveler, Laura Dannen Redman, March 28, 2016

Image Source: Wikipedia