The D4: luring the young and hip

The sounds of Kiwi band The D4 are being used in an attempt to modernise the game of baseball in the US. Videos of The D4 and fellow rockers The Donnas and The Ataris are being used as between-innings entertainment in a bid to attract a younger, hipper crowd. According to Major League Baseball figures, the average age of a ticket-buyer is currently 45.