All that Jazz

The rapid growth of New Zealand’s premium new apple variety Jazz has reached another milestone this year with over 1.2 million cartons of apples forecast to be exported in 2009. Revered for its outstanding flavour profile, crunch, transportability and storage characteristics, Jazz has become a favourite for international buyers and consumers, making it New Zealand’s fourth largest export apple variety by volume. Jazz continually commands a significant premium size for size over other apples in the market and is becoming increasingly important for both New Zealand and international orchardists in today’s environment. In addition, ENZA has now achieved a year round supply of Jazz for major Northern Hemisphere retailers, with New Zealand’s growing season being supplemented by licensed growers overseas, which provides an important off season revenue stream for New Zealand’s largest pipfruit exporter.