Direct Success
Saatchi & Saatchi’s Access 50/50 campaign for Telecom scooped a Gold International Echo award from the Direct Marketing Association. Auckland’s Aim Direct also won gold, making a tally of two New Zealand firms among…
News of New Zealanders via Global Media
Stunts at 25mph in six inches of water help to demonstrate the Audi Quattro A6
The ad took nine days to film at Bethell’s Beach on the west coast of New Zealand.
Kiwi President of Iconoclastic Toronto Advertising Agency
New Zealander David Fong was earlier this year appointed President of Toronto advertising agency TBWA/Chiat/Day and along with Creative Director Jamie Way has turned the agencies flagging fortunes around with the attraction of some…
Newzedge Footnote: “I Link Therefore I Am”
Paying tribute to the emblematic (and Kiwi conceived) Arts and Letters Daily, Jenny Lynn Bader writes, “There are entire publications on the Web that are just indexes of other publications … an imaginatively hyperlinked…
Lovebug the Secret to On-line Advertising
Internet advertising that works has become the advertising industry’s holy grail. Futurist Kevin Roberts says that solution remains the same as always: good web advertising will play on emotional connections. Roberts cites examples that…
New Zealand weaned spin-king appointed to Buckingham Palace
We are amused – a colonial has been given the job of putting spin on the damming corgi stories (head of public relations for HM the Q). Currently head of communications for British Airways,…
Whatever you do don’t go in the water
More bloody innovation saw Colenso pick up a Golden Lion at the Cannes Advertising Festival. The campaign to promote the opening of the movie Scream, unlike another Kiwi winner at Cannes, involved a little…
Breath of fresh air from ideas company wins Cannes award
Saatchi & Saatchi Auckland won a Golden Lion at the renowned Cannes Advertising Festival for its innovative solution for the Auckland Regional Council Anti-Pollution campaign. The campaign involved local artists decorating stormwater grates to…
Phil Keoghan Spot on as Adventure Crazy Host
Remembered in New Zealand as host of Spot On, 3.45pm Live, Phil Keoghan has made a name for himself in the US as host and executive producer of Phil Keoghan’s Adventure Crazy, a popular…
Serendipity the Secret to Cyber-Success
“Human beings, by and large don’t know what they’re interested in,’ says Denis Dutton, a professor in New Zealand who started and edits the highly accliamed Arts and Letters Daily, perhaps the most eclectic,…
Wall Street Gets Emotional Rescue from the Edge
Kevin Roberts says there is a challenge for the ‘anti-social medium’ of the web, traditional advertising and product design in general. That is, to get emotional and to create mystery and sensuality in order to re-connect…
Emotional rescue:
Kevin Roberts demonstrates the sharpness of his edge at Conference in San Francisco “Shielded all in black, wielding his New Zealand accent as a sword, the Saatchi & Saatchi CEO launched a tirade on…
Kiwi Dennis Dutton’s Arts and Letters Daily makes Brill’s Content ‘Best of the Web’
“Arts & Letters Daily” combines a Renaissance thirst for intriguing writing with the online imperative of speed – a sensibility evident in the site’s duelling mottoes: “Bookmark This Page” and “Veritas odit moras,” Seneca’s…
Kiwi Editor of Chicago-Sun Times Leaves to Pursue ‘Private Goals’
New Zealand born Nigel Wade, 54, former foreign correspondent with the Daily Telegraph in London, said that he was taking a “new direction” in his life after 37 years in journalism. He has been…
Bugger
A Cultural phenomenon has reached Asia, and it has bugger-all to do with Bulgarians or heretics, but something to do with a car advertisement, a racehorse and climbing Mt. Everest.
When Substance Puts Style in its Place
There’s more to the web than pornography, semi-literate navel-gazing and slick shopping sites, but finding quality information can be difficult … a site that makes it easy.
The Rumours began about a year ago…
Comix 2000 New Zealanders Dylan Horrocks (whose extraordinarily moving comic novel Hicksville was 1998’s breakout alternative hit) and Chris Knox each contribute wonderful strips.
Who are you? What the Audi ad says about you
The wakeboarder depicted is a chap called Gavin Broadbent, who is New Zealand’s wakeboarding champion. The ad was filmed in the Tasman Sea off the west coast of NZ.
Youth TV Prepares for the Digital Challenge
Interview: Brent Hansen: MTV Europe’s president has seen the network flourish in his 13 years there.
