Atea Oceanie a Cool Brand of Insouciance Hard to Beat

In just two years of being, the London-based womenswear label Atea Oceanie, founded by New Zealander Laura Myers, has risen through the ranks with its clever fusion of sportswear and fashion, Wallpaper magazine reports.

Armed with a refined, minimalist aesthetic and versatile silhouettes that lend themselves to many an occasion, the label is quickly becoming a must-have in the most discerning wardrobes.

“I created Atea to fulfill what I felt was missing from my own wardrobe – super wearable wardrobe essentials that feel current, but could be returned to again and again and worn in many different ways,” Myers says.

For Spring/Summer 2015, Myers has incorporated a surf-inspired vibe into the collection. Sporty and carefree, yet polished and clean, the multifunctional collection is perfectly suited for city living.

Myers, who worked at Saatchi and Saatchi and for New Zealand designer Trelise Cooper prior to going it on her own, says, “We spend a lot of time researching new materials and are always drawn to technical fabrics. We work a lot with an amazing lightweight Italian neoprene, as well as heritage fabrics that have been bonded with that same neoprene to give volume and structure.”

What results is a collection of transitional, layer-friendly pieces, imbued with a nonchalant elegance. Carried at Selfridges and New York favourite, The Line, Atea Oceanie’s cool brand of insouciance is a hard combination to beat.

Original article by Pei-Ru Keh, Wallpaper, February 4, 2015.