Big Award for Bigger Undertaking
Hamilton-based design and printing company Admark won a World Silver Medal at 2004 New York Festivals Design & Print Advertising Awards, in the Fleet Graphics: Entertainment Promotion category. The award-winning entry was the immense Lord of the Rings graphic applied to the fuselage of an Air NZ Boeing 747 to mark the premiere of the third film in the trilogy. The image – the largest ever produced for an aircraft – comprised 360 individual pieces, had 800m2 graphic curves around the fuselage and engines of the Boeing, stretched more than 48m along each side of the aircraft and was up to 8 meter deep.
