The Caker’s Rondel Sisters Take Baking Kits to US

Boxed cake mixes don’t have the most glamorous reputation, and that’s precisely why Jordan and Anouk Rondel think The Caker stands out. The two sisters have expanded the baking business from their hometown of Auckland to Los Angeles with the goal of introducing consumers stateside to their own special brand of at-home luxury cake-making. Anna Kang interviews the pair for Forbes.

Jordan and Anouk initially planned to follow what they had in New Zealand by launching a brick-and-mortar store in Los Angeles, but the Covid-19 pandemic forced them to switch gears and focus on their e-commerce business instead, Kang writes. Their US website launched in October.

The Caker’s upscale approach to home baking and its sleek, modern branding caught the attention of Anthropologie and Urban Outfitters. These two retailers now sell these cake kits at their stores.

“We’ve always seen the bakery and making fresh cake almost like the couture, and having those in baking mixes as like the ready-to-wear,” Anouk says.

Original article by Anna Kang, Forbes, November 17, 2020.