Cheap shots for seats

Air New Zealand recently used social-networking site Twitter to seek opinion on a new Grab-a-seat campaign, which featured six advertisements poking fun at six local destinations. The 9000 followers of Grab-a-seat were asked to “tell us what you think of these new ads.” Grab-a-seat is a website that offers heavily discounted airfares for those quick enough to snaffle the available seats up when they appear online. Adweek blogger David Griner said of the posting: “So, you’ve made some travel ads that blatantly mock the destinations you’re promoting, and possibly Christianity as well. How do you know if you’ve crossed the line? Why, just ask Twitter! It’s a commendable way to get easy input on ads before they launch more broadly, but I’m a bit surprised Air New Zealand would be ones for caution, seeing as how their flight crews are frequently naked and slathered in paint.”


Tags: Adweek  Air New Zealand  Grab-a-seat  Twitter  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…