Cup Makes Television History

Last year’s Rugby World Cup final, in which the All Blacks beat France, was the most-watched event in New Zealand television history “attracting a 98 per cent audience share,” Rugby World Cup Limited (RWCL) said. The tournament was watched by more young people and women than any previous with a total increase of 60 per cent in hours viewed over the 2007 edition. RWCL chairman Bernard Lapasset said approximately 60 per cent of World Cup revenues were generated by broadcast income. “It is also particularly pleasing to see the average viewing age decreasing in line with our decision to fully embrace digital and social media platforms to engage with new fans and promote the tournament and Rugby worldwide,” Lapasset said.