Destination Cool

An influential UK poll has named NZ the “world’s coolest destination.” Project “CoolBrands” (widely regarded as a “cool factor” barometer), defines “brands that have become extremely desirable among many style leaders and influencers, and have a magic about them, signifying that users have an exceptional sense of taste and style”. The poll was judged by 23 style judges from the fashion, arts and entertainment sectors, as well as an online survey. NZ was noted as a destination with a “point of authenticity” by the editor of Condé Nast Traveller and as “the hottest place to be” by the London News. Morocco, Fiji, Prague and Australia rounded out the top five.