Dr Jane Goodall Endorses Brand Emma Lewisham
New Zealand-founded skincare brand Emma Lewisham and Jane Goodall have teamed up to take a stand against beauty waste, Jessica Ourisman reports for Harper’s Bazaar.
The eponymously named luxury green beauty brand founded by Emma Lewisham is officially the first in the world to model a solution for the industry’s waste problem. In an unprecedented move, the brand has achieved a 100 per cent circular business model, complete with carbon positive status, defying the global beauty market’s competitive environment by making the intellectual property public, Ourisman writes.
This achievement garnered the written endorsement from Lewisham’s lifelong hero, the world-renowned environmentalist, ethologist, and a United Nations Messenger of Peace, Dr Jane Goodall. “Emma Lewisham may be setting a new benchmark in beauty, but they are also setting a benchmark for how all industries should be operating – circular, waste free, and carbon positive. I wholeheartedly endorse Emma Lewisham’s Beauty Circle and all the systems they have put in place as a business striving to make the world a better place,” Goodall writes.
Original article by Jessica Ourisman, Harper’s Bazaar, September 29, 2021.