Edge Polish

Saatchi & Saatchi global CEO Kevin Roberts interviewed in Poland on the future of advertising and how Saatchis has triumphed through the recession (Advertising Age named it Global Agency Network in 2002). Roberts is asked: what are big issues facing Poland? Experience in making the edge connection informs the answer: “By entering the EU the country is facing a major opportunity, with the potential for economic benefit. Above all, ‘Brand Poland’ should be promoted, focussing on the colours of its emblem and its [the country’s] history.” Also, Saatchi UK’s Kiwi head James Hall, profiled in The Times on how the agency has thrived: “we were interested in ideas” citing amongst work the acclaimed Full Stop anti-child abuse campaign for NSPCC.