Fisher and Paykel Introduce Organic Modernism to US

“What is it like to be a well established heritage brand in your own country, only to find yourself as the innovative upstart on the other side of the globe?” Design Milk’s tech editor Gregory Han writes for the blog.

“Luxury New Zealand based kitchen manufacturer Fisher & Paykel’s origin spans back to 1934 when Sir Woolf Fisher and Maurice Paykel founded the company as an appliance import venture,” Han writes. “The global company is now expanding upon their success across the South Pacific and introducing American design professionals and consumers to a complete line of products representing an uncompromising eye for simplicity, innovative technologies, and a holistic sense of the kitchen’s prominence in the modern home.

“An introduction to Fisher & Paykel best begins with a visit to one of their five Experience Centres dotting the globe. Their newly opened 6500-square-foot Costa Mesa Experience Centre recently joined New York, Toronto, Shanghai, and Sydney as locations for Fisher & Paykel’s hands-on creative showrooms offering installers, builders, customers, and curious design journalists the opportunity to preview a wide breadth of the brand’s catalogue in a setting where touching is not only permitted, but invited.

“The entire centre is decorated with details complementing Fisher & Paykel’s clean, modern aesthetic, each representing a conscious effort to incorporate contemporary New Zealand interior design throughout, allowing visitors to feel comfortable enough to imagine their own homes.”

Original article by Gregory Han, Design Milk, February 11, 2019.