For the working man

DB Breweries is celebrating its 5th anniversary of beer DB Export launching a 9-second black-and-white commercial, developed by Feedthewalrus editor Adam Jenkins via Colenso BBDO. “[The Untold Story] tells the true story: in the 195s, New Zealand’s misguided finance minister, Arnold Nordmeyer, installed an oppressive tax on imported beer, shutting out the proletariat that had accounted for the majority of the beverage’s sales. The suits and bureaucrats took over the bars, shutting out the working man. Then a hero emerged, Morton Coutts, who revolutionised the science of brewing beer. In setting out to work around the tax, he brewed a perfect, non-taxable export quality brew for the working man; DB Export Beer was born.”