Freer NZ-China Trade Brings Fresh Milk to Shanghai

Jason Ji, a New Zealander working in Shanghai, is picky about fresh milk. Ji insists on drinking milk from New Zealand, even though he spends most of his time in China.

“I can tell nuances between Kiwi milk and those from other origins, because there is a unique lovely aroma with natural cream,” Ji said.

Luckily, faster clearance and more efficient logistics have helped keep consumers like Ji happy, Xinhua reports.

Milk produced by New Zealand brand Theland can land in Shanghai supermarkets roughly 72 hours after production and bottling near Auckland, a process that used to take five days.

For products like fresh milk with a usual shelf life of no more than 15 days, each hour matters.

Theland and four other brands, rated by municipal regulators as having reliable quality and good reputations, have joined the trial for “fast-track” import quarantine and inspection.

For those on the fast-track list, on-site entry quarantine and inspection can be completed within just one day.

A Theland-invested company in New Zealand said it will attend the first China International Import Expo (CIIE) in November in Shanghai to introduce more products to the Chinese market.

Original article by Xinhua, Global Times, May 7, 2018.