Gates of Hell open in Fulham

Hell Pizza has opened its first UK outlet in Fulham, northwest London. Founders Callum Davies and Stu McMullin decided it was time to test a new market after 11 successful years in NZ. Their first attempt broke even after just five weeks trading, bolstering the pair’s plans for further expansion. “We have got to get three months solid trade in, doing better than break even and seeing good pizza numbers. As soon as we are happy with that, then we will look at franchising, we have got people beating down our doors to do that,” said McMullin in the NZ Herald. “I don’t like to fail and Callum doesn’t like to fail and we are both competitive dudes. I’ve got to give it a really good crack.” The Fulham restaurant seats 50 and features copper tables, custom-made chandeliers and black leather booths decorated with red flames. Davies and McMullin aim to have 20 UK outlets open by the end of next year.