Greenbacks for green ogre
Shrek 2 (directed by Kiwi Andrew Adamson) confounded US box office analysts by taking an incredible US$104.3 million on its first weekend of release – $20 million more than predicted. This makes it the second largest film debut in history, behind Spider Man in 2002. In addition, 70% of moviegoers planned to see Shrek 2 a second time, according to a Dream Works survey. The film repeated its success across the Atlantic, debuting at No.1 in UK box office rankings and taking £16.2 million in it opening weekend.