Healthy advice for kids

Entrepreneur Dr Kate Hersov “was working as a paediatric doctor in her home country New Zealand when she and business partner Dr Kim Chilman-Blair struck the million pound idea,” Kate Lockyer writes in an article for Fresh Business Thinking. “They were totally frustrated by the lack of medical information for kids. ‘For the parents there were books, brochures and online communities that we could direct them to,’ Dr Hersov says. ‘For the kids there was nothing.’ Medikidz has become the place where sick children go to have their medical condition explained to them in their own language. The Medikidz brand was incorporated in Britain in June 28 as a website for young people aged 1 to 15. Since September 29, the official launch of the brand, they have published 16 comic book titles such as Medikidz Explain Diabetes and Medikidz Explain HIV and sold over 5, of them around the world. Not bad for a business which is effectively just a few months old. And Hersov has plans to publish 3 altogether.”