Hong Kong’s Fashion Heroine

New Zealand-born fashion writer Jasmine Webster, 29, who is based in Hong Kong and is the face of Dress Me blog, talks to the South China Morning Post about her obsession with dressing up and her work as the founder of the Hong Kong Fashion Bloggers Facebook community. Webster explains how blogging has developed her role in the fashion world. “Blogging has changed the way I interact with fashion,” she says. “I am closer to it — I get the clothes, the launch invites, interviews and my relationship with my audience.” As a former stylist, Webster has a simple tip for looking good. “Always iron. Being chic is about having an eye for detail — and that means keeping your garments as polished as possible.”