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Gisborne butcher Heath Raggett, 39, owns a shop on Bow Street, near Aberystwyth in Wales where he sells lamb reared on the hills above Cardigan Bay, encouraging locals to eat locally-produced meats. Raggett has been called a “shining example of the sentiments behind the Farmer’s Union of Wales’ ‘Help Cut Food Miles – Buy The Welsh One campaign’. Raggett opened the butchery in 2006. “My idea was to keep the shop as it already was and I also wanted to make it as Welsh as possible. My partner Rhiain is a Welsh speaker and together we have made sure we retain the Welshness of the business,” Raggett said. Farmers’ Union of Wales president Gareth Vaughan said: “In his own way he is a true ambassador for Welsh farming and we admire him for that – even though he’s an All Blacks supporter.”