Integrating Sound in E-books

New Zealand-based company Booktrack is redefining reading in its traditional sense by synchronizing sound to e-book reading in much the same way that movies synchronize sound to images, chair of New Zealand Trade and Enterprise Andrew Ferrier writes for Forbes. “Booktrack’s sound producers are from Park Road Post Productions, who were on the award-winning audio team for the Lord of the Rings trilogy. As they faced skepticism that the technology would work, [co-founder and CEO] Paul [Cameron] credited the New Zealand attitude of anything is possible – as keeping the development team on target. Currently, Booktrack has featured as one of the top three ranked apps in the Book category on the Apple App Store and has been a top 10 book app in 20 countries.”