Jaimee Lupton’s Haircare Brand Monday Gets Global

The brainchild of New Zealand-based beauty entrepreneur Jaimee Lupton, Monday Haircare made its stateside debut this month debut at Target and Ulta, Celia Shatzman reports for Forbes.

Monday Haircare made quite the splash when it debuted in New Zealand and Australia last year, selling out six months of stock in just six weeks, Shatzman writes.

“The Gen Z and Millennial consumer we’re targeting want sustainability and an ethically minded supply chain; I wanted to reflect that in the brand values,” Lupton explains.

“Ulta and Target are pretty phenomenal launch partners for us in the US,” Lupton says. “We’re the perfect fit in terms of being leaders in that space of beauty for the accessibility message.”

The face of Monday is Lupton’s friend New Zealand model, Georgia Fowler.

Original article by Celia Shatzman, Forbes, February 1, 2021.