Kazakh Designer Offers Custom-Made Tailoring in NZ

A 34-year-old tailor is bringing Kazakh fashion trends to the streets of Auckland. Kazakhstan-born Asya Sadyrova has made clothing for beauty contest participants and offers custom-made tailoring. She ended up in New Zealand by chance, moving to the country in September 2013.

Living in New Zealand, Sadyrova embraced the country’s unique fashion style and integrated it into her own design aesthetic, according to her website. Her vision is to make women feel “feminine, beautiful and powerful for any occasion.”

Her atelier is located in the Auckland suburb of Sandringham.

Her work has also been seen at the Miss World New Zealand contest. Sadyrova sews for a local online brand, which was asked by event organisers in 2016 to become a sponsor.

The designer noted the differences in clothing choices between women in Kazakhstan and New Zealand.

“Girls in Kazakhstan and the entire post-Soviet area are quite obsessed with their looks, like to dress up all the time and have the perfect fit for their body and shape. Meanwhile, locals in New Zealand seem relaxed, prefer comfortable and occasionally very casual clothing,” she said.

Original article by Kamila Zhumabayeva, The Astana Times, March 1, 2017.

Photo by James Pasley.