KR’s Lancaster MBA

Saatchi & Saatchi CEO Kevin Roberts helps nurture tomorrow’s business leaders with the course he teaches at Lancaster University Management School, “Strategy in the Making.” The course is part of the “Mindful Manager” program, a module in the university’s full-time MBA program that focuses on what managers actually do and how they do it. Students are able to witness firsthand corporate decision-making and help shape it. “I wanted to make a difference in my hometown. I wanted to work with tomorrow’s leaders, and if you want to find talented young people in a cluster, then a business school is the place to be,” Roberts said. Students, who hail from 19 countries including Azerbaijan, Britain, India, Mongolia, and the United States, studied the business models of Saatchi & Saatchi and reported to Roberts about the strategic challenges facing the company today and how solve them. One student remarked—“We’ve all got a mental image of what a top CEO is supposed to look like. But with Kevin what you get is much more than what you expect.”