Mad for Merino

A trip to NZ “pulled the scratchy wool from [a Seattle Times writer’s] eyes” with the discovery of Kiwi staple, merino. “This is not your grandfather’s wool, most of which could have doubled as a Brillo pad […] For successive autumns now, I’ve snuggled up in the soft wool and uttered a prayer of thanks to its donor animal – the lonely merino down on a South Island hillside…” The same superfine ‘technology’ is behind the export success of the Icebreaker (above) recreational clothing designs.


Tags: Brillo  Icebreaker  Merino Wool  New Zealand  Seattle Times  South Island  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…