Marvelous Middleditch

Sydney-based New Zealander Paul Middleditch, 40, is interviewed about his success as an advertising director in the March issue of Australian Financial Review. “I believe there was a time when advertising was the stuff you had to watch between the stuff you wanted to watch,” says Middleditch. “I think now, because of the power of the internet and a lot more very well made television, that audiences have been educated up to better ads.” Middleditch, who started out as a feature film director, has won over 200 awards internationally — the majority of these for beer advertisements — which makes him the country’s most awarded advertising director.