New CMO Role at TRI Pointe for Linda Mamet

One of America’s largest homebuilders, California-based TRI Pointe Group, announced last week that New Zealander Linda Mamet has been named chief marketing officer.

In her role as vice president of corporate marketing for the past five years, Mamet spearheaded TRI Pointe Group’s sales and marketing strategy, premium brand management, marketing communications, advertising, public relations, market research, product and merchandise management, sales management, company websites and other customer-facing technology platforms.

Mamet has also led various campaigns including the expansion of TRI Pointe Group’s HomeSmart® programme, now activated and supported by Amazon, in addition to new market expansions in Texas and the Carolinas. She will continue to manage these core areas in her new leadership position as well as place an emphasis on the company’s sales and marketing operational excellence programme and continue to shape the company’s premium lifestyle brands.

“In her ever-evolving and increasingly significant sales and marketing role, Linda has proven herself vital to our company’s consumer-centric philosophy and her superior marketing skills have significantly enhanced TRI Pointe’s premium lifestyle brand,” TRI Pointe Group CEO Doug Bauer said. “Not only is she a talented and successful leader, Linda is innovative, inspiring and has an infectious positive attitude that motivates her entire team. She’s part of our best-in-class team that will position us for long term success.”

Mamet graduated from the University from the University of Waikato with a Bachelor of Management Studies.

Original article by Builder, March 19, 2019.