New Era in Online Advertising

NZ internet entrepreneurs Firstlight are emerging as world leaders in online advertising with their Editorial Related Advertising (E|R|A) programme. With offices in Bangalore (content support), New York (sales) and Wellington (research and development), Firstlight have developed what is now considered the leading contextual advertising solution on the internet. Publishing heavyweight Forbes.com has been one of the early adopters of the technology. New Zealander Brett Bailey, co-founder and director of Firstlight, describes ERA as a “unique, smart and cutting edge solution that gives publishers the ability to provide contextual advertising to their existing advertiser base, using extremely accurate non keyword technology.” The advantages of Editorial Related Advertising ensure quality targeted linking to editorial content and is intended to compliment rather than compete with other keyword related advertising products.