New Romantics

Young urban women in NZ and Australia are the target market for a recently re-vamped Mills & Boon series. Publisher Harlequin hopes to snare Sex & The City fans rather than those of Barbara Cartland. Social commentator Sandy Burgham, has her doubts: “There has been this whole explosion of ‘chick lit,’ but the difference between that and Mills and Boon is that chick lit is about the chick, not ‘I’m in love with a sexy man.'”