New Zealand’s Most Trusted Brands Revealed; Whittaker’s Chocolates Tops the List

Whittaker’s has been chosen as New Zealand’s most trusted brand in the annual Reader’s Digest Most Trusted Brands survey, which ranked New Zealand’s top 10 trusted brands, 40 category winners and top five trusted charities.

The popular chocolate manufacturing company “has emerged as the number one brand across all categories and is seen as the heavily trusted chocolate that tantalises taste buds”, writes Kalyan Kumar for the International Business Times.

“It’s a core company value that we will never compromise on – for example, we are the only major chocolate manufacturer in New Zealand that controls the whole manufacturing process, from bean to bar,” said Holly Whittaker, Whittaker’s marketing manager.

Whittaker said the ranking is the result of Kiwis’ appreciation plus the company’s commitment to quality.

The winner of this year’s top charity is St Johns.

As part of the survey Reader’s Digest hired Catalyst Marketing & Research to talk to more than 1,211 New Zealanders for identifying the products that dominate their lifestyles.

Top 10 Trusted Brands in New Zealand 2015:

1. Whittaker’s
2. Dettol
3. Toyota
4. Sony
5. Panadol
6. Tip Top ice cream
7. Yates
8. Resene
9. Sleepyhead
10. Janola

Top Five Most Trusted Charities:

1. St John
2. Cancer Society of New Zealand
3. New Zealand Breast Cancer Foundation
4. Land Search & Rescue
5. Red Cross

Article Source: International Business Times, Kalyan Kumar, July 29, 2015. 

Image Source: Twitter – J.H Whittaker & Sons