One for the ladies

New Plymouth-raised, UK-based magazine editor Suraya Singh, 30, has got Europe talking with the launch of Filament, a self-funded quarterly UK magazine that is squarely aimed at turning women on. Tired of being bombarded with celebrity gossip, diet tips and fashion advice at the newsstand, Singh wanted a classy erotica magazine that women like her would be happy to buy. Men’s magazines regularly mix aspirational and intelligent content with high-brow erotica, but women, she felt, were being left out. Which is why she decided to quit her job and set up the magazine herself. Marketed as “the thinking woman’s crumpet”. Filament’s first issue features a semi-naked man in a praying position on its cover.