One Hundred Days Without Fail

New Zealander Geoff Vuleta runs New York’s Fahrenheit 212, an innovation consultancy firm that helps Fortune 1 companies build products and bring them to market. “This business structure leads to greater opportunities, as we’re paid not for time on task but on outcomes,” Vuleta explains. “But because we only take a fraction of our overall fees upfront, this strategy also puts two-thirds of our potential revenue at risk. This means that if our employees don’t maintain a razor-sharp focus, our company could fail. So I’ve implemented a performance scoring system called the ‘1-day plan’ that forces my staff to hold themselves accountable for their actions. The plan is based on theories set out in a book called Peak Performance: Business Lessons from the World’s Top Sports, which was co-written by Kevin Roberts — my boss at my previous job with the marketing company Saatchi and Saatchi. Employees have clearly defined milestones of success, and are focused on hitting them every 1 days without fail. Our productivity has gone through the roof.”