Packaging Queen Rebecca Percasky Charms Cartier

New Zealand-based entrepreneur Rebecca Percasky launched sustainable packaging company The Better Packaging Co. after years spent working in e-commerce left her feeling disillusioned by the amount of plastic waste her industry was creating, Yeong Sassall reports for Vogue Australia. Percasky’s efforts are so successful, she’s caught the attention of Cartier and has been named a Laureate for the South East Asia & Oceania branch of the 2021 Cartier Women’s Initiative, winning $137,000.

Percasky’s was one of some 900 applications from around the world.

One hundred per cent funded by Cartier, but wholly separate from the commercial side of the business, the initiative seeks to empower female entrepreneurs.

Percasky’s valiant efforts in the carbon neutral space have led to major developments in sustainable packing solutions, with The Better Packaging Co. offering everything from home compostable garment bags, carry bags, sticky tape and mailers to sustainable postage and shipping bags, Sassall writes.

“I feel incredibly honoured to be included in a really impressive group of women,” Percasky told Stuff in a recent interview.

Percasky co-founded The Better Packaging Co. with Kate Bezar in 2018.

Original article by Yeong Sassall, Vogue Australia, May 27, 2021.