Pale Ale Goes Digital
When you purchase a bottle of New Zealand’s Yeastie Boys Digital IPA you can scan in a code from the bottle onto your smartphone, and it will immediately send you to a website where you can access the recipe. Daily News staff writer Norman Miller is a fan. “If you are a homebrewer, this is a great feature,” Miller says. “You can try to recreate this beer in the comfort of your own home. If you are not a homebrewer or do not have a smartphone, it doesn’t matter because the beers from this brewery are pretty much awesome. Yeastie Boys’ Digital IPA is very bitter, but in a good way, because there is enough of a malt body to give it a backbone. The brewery was founded in 2008 by brewer Stu McKinlay and Sam Possenniskie. Yeastie Boys recently started distributing its beers in the United States.”