Rave reviews for app

Since launching a free iPad application, which went live on July 23, APN News and Media-owned The New Zealand Herald “has earned near-rave reviews, averaging four-star ratings on Apple’s iTunes site,” The Australian’s Lara Sinclair writes. “That’s well above the 1.5 stars awarded to Fairfax’s app for The Sydney Morning Herald… and The Australian’s 2.5 stars,” Sinclair continues. Both publications charge users for their applications. APN group head of content and integration Warren Lee said more than 1, people had downloaded the Herald app in three weeks, making it the most popular iPad app in New Zealand. “We didn’t want to replicate the website or newspaper experience,” Lee said. “You want to be able to find a new audience with a new device.” He said photo galleries had been popular, and people were viewing 14-15 pages per visit.