Rhys Darby and Terminix Unite for Campaign

New Zealand actor Rhys Darby joined Adweek for an exclusive interview about his new campaign with American pest control company, Terminix.

Darby, 47, is no stranger to humour – or bringing it to the ads he appears in, which include work for Nike, HP, Tourism New Zealand and Zaxby’s, Jess Zafarris writes for Adweek.

“In the last two years now we’ve really needed humour to get through things, because it’s a freaky, quite depressing world out there,” he told Adweek. “So every little bit of laughter helps.”

For the Terminix campaign, The Martin Agency brought Darby in to achieve its objectives of reducing shame around the issue of pest control and making the brand synonymous with the word “nix”. In this regard, Darby’s accent proved to be a major plus: The brand name is often mispronounced as Terminex, but his accent clarifies the final syllable.

Original article by Jess Zafarris, Adweek, April 2, 2021.