Snapping Up Sauvignon
New Zealand wines are in high demand in the UK and at low prices are preferable to their EU equivalents. The greater value for money of New Zealand wines has created a stir in the market. In contrast the strength of the euro has made traditionally favourite wines from France, Italy, Spain and Germany more expensive. An example is New Zealand sauvignon blanc. It has become Tesco’s bestselling wine with sales in the last fortnight up 370 per cent compared with the same period last year. Tesco wine category manager Andrew Carpenter said: “New Zealand sauvignon blanc is more accessible than ever before and is currently out performing long established favourites such as French chablis and Australian chardonnay.”