Snug as a Bug

Merino Kids founder Amie Nilsson designed the award-winning Cocooi Babywrap with biblical swaddling in mind, keeping babies safely on their back and asleep longer. Swaddling creates a slight pressure around the baby’s body that is said to give it a sense of security, because it mirrors the pressure it would have felt in the womb. Made of pure merino, the wool absorbs and releases moisture away from the baby in warm conditions and insulates it when the temperature drops. Merino Kids has won two International Forum (iF) Product Design awards for the Babywrap and the Go Go Bag. In an interview with Idealog magazine Nilsson said the awards mean the product changes from being just a national product to an international product. “It changes the level completely and it opens doors every day,” she said. The company now sells in more than 50 boutique baby stores in Europe, Australasia and the US.