Maggie Hewitt’s Collection Taps Cool-Girl Charm

Twenty-two-year-old Auckland fashion designer Maggie Hewitt, the first New Zealander to be shortlisted for the LVMH Prize, has just released the third collection for her brand Maggie Marilyn.

“The feeling was laid-back yet feminine,” according to Women’s Wear Daily reporter Lily Templeton.

“Hewitt ran with the ruffle, spreading it liberally across the collection, from outlining the spine on a coat to becoming an abstract cap sleeve on a simple white V-neck top, right down to offering multiple styling options on an over-long silk shirtdress,” Templeton writes. “This feminine detail lent a romantic, vintage flair to a midi-length denim dress, a silk shirt-and-pants combo and crisp high-neck cotton shirts. On the other end of the spectrum, sporty ribbing or the masculine cut of straight trousers and tailored jackets gave the lineup cool-girl charm.

“Other standouts were a reversible waterproof cotton-and-silk teddy, a roomy wool overcoat and its fraternal twin, the trench08coat.”

Hewitt is one of 21 designers shortlisted for this year’s LVMH Prize, and was selected from over 1200 candidates from 90 countries. The prize will be awarded on 16 June at the Fondation Louis Vuitton.

Hewitt’s label, which launched in September 2016, is available at luxury online store Net-a-Porter.

The LVMH website wrote that Hewitt’s “Maggie Marilyn collections are delivered with a real sense of confidence and modern luxury.

“Hand selected fabrics from around the world and inspired silhouettes ensure that such luxury comes with a lightness of spirit. Liveable luxury consciously created in New Zealand.”

LVMH Moët Hennessy Louis Vuitton SE, better known as LVMH, is a European multinational luxury goods conglomerate, with headquarters in Paris.

Original article by Lily Templeton, Women’s Wear Daily, March 6, 2017.