Tane Mahuta Puts Down Roots in Melbourne

Tourism New Zealand is bringing the rich history of Tane Mahuta to Melbourne’s CBD with a new eight-week campaign, “Every day’s a different journey in Northland”.

The out-of-home campaign is focused around a giant art mural featuring New Zealand’s oldest Kauri tree – Tane Mahuta (Lord of the Forest). The bespoke street art situated on the corner of La Trobe and Swanston streets, was painted by Auckland-born artist Monique Barnett – a first for its location.

Buses, a tram wrap, train stations, street furniture and billboards will all be decked out with Tourism New Zealand’s “Every day a different journey in Northland” campaign imagery.

Tourism New Zealand general manager Australia Tony Saunders said Northland and the Bay of Islands offers a variety of unique hidden gems which are highly appealing to Australians.

“From ancient islands to golden beaches, lush forests to seaside vineyards, there truly is a new experience around every corner waiting to be discovered,” Saunders said.

Original article by Dani McComber, Bandt, February 1, 2017.


Tags: BandT  Monique Barnett  Northland  Tane Mahuta  Tourism New Zealand  

Pirate Comedy Deserves Another Season

Pirate Comedy Deserves Another Season

Cancelled after two season, Taika Waititi’s “silly comedy” Our Flag Means Death “deserves one more voyage”, according to Radio Times critic George White. “ was meant to be sacred…