Tech Blogger’s Global Reach

Lower Hutt is home to the world’s 28th most popular blog. Richard MacManus’s Read/Write Web, a social networking site devoted to Web 2.0 issues, receives around 25,000 page views a day. “It takes a lot of time to ramp a blog up,” said MacManus in an interview with Wellington’s Dominion Post. “If you genuinely have an interest and passion about the topic it will show through and eventually it might become a revenue stream for you.” MacManus recently commented on Australian PM John Howard’s ill-fated YouTube campaign for The Age: “You have to try to create more of a personal message than the usual stuff that you find on TV adverts, and the message has to be genuine, straightforward, and down to earth – and it mustn’t look too fake or as if you are trying too hard.”