Thank Goodness for Spreadable

One of the greatest inventions of all time, according to the New Zealand Post, is New Zealand’s spreadable butter, and the Telegraph’s Bee Wilson agrees. “If it weren’t for the New Zealand Dairy Research Institute, I would still be condemned to start each day in a bad mood, struggling to spread lumps of fridge-cold butter on toast,” Wilson writes. “Spreadable butter therefore feels like a gift from a benign providence. When it was launched in Britain in 1991 it was a hit, and is now so popular that butter sales are eating into margarine’s profits.” Spreadable butter was developed in New Zealand in the 1970s.


Tags: Bee Wilson  Guardian (The)  

Emilia Wickstead Helping Airline Make an Impression

Emilia Wickstead Helping Airline Make an Impression

Around the globe, airlines and hotels are collaborating with top fashion houses to reshape brand narratives, like Air New Zealand and their partnership with London-based Emilia Wickstead. Condé Nast Traveler’s Caitlin…